![]() ![]() Testing enables us to make the right decision without the guesswork. ![]() An A/B test can put you on the right track, for example.Ī/B tests are a great way to gather reliable data about a user’s preference. ![]() Instead of telling your design lead where you feel UI elements should go, carry out some research. Your feelings are ephemeral and momentary. How you feel about something is not going to fly with your design lead. They’re nice to have but rarely help when it comes to doing good user experience design. “I feel like this call to action button would look better aligned to the right”įeelings. This is bad news and should be stopped at once. But all too often user interface designers - at least those who come from a graphic design background - are fixated on appearance.
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